Koen Verweij signs with Björn Borg

OLYMPIAN SPEED SKATER KOEN VERWEIJ SIGNS WITH BJÖRN BORG.

Top ranked Dutch ice skater Koen Verweij is known not only for his remarkable skills on steel blades, but also for his signature golden locks and viking like good looks. Verweij is now joining forces with another sportsman’s clothing brand, Björn Borg – similarly known for exceptional sports achievements along with good looks. The Dutch…

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REDUCED NUMBER OF SHARES AND VOTES IN BJÖRN BORG AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into two (2) shares. As a result of the share split, the number of shares in Björn Borg was temporarily increased by 25,148,384 shares…

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In stores now: High Summer 2014 collection.

Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer. For High Summer 2014 Björn Borg goes on a spiritual spa and gets inspired by everything from mediation to alternative therapy.  In underwear terms, this means a soft, modern colour palette with pale pastels to relax the eye and mind.

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BJÖRN BORG HIGHLIGHTS LOVERS IN DISTRESS;
SPARKS REFUGEE WAVE TO LOVE COMMANDOS

To support the right to marry out of love, Swedish Fashion Brand Björn Borg launched the campaign site Unitethelovers.com in the beginning of April. The site has generated money to support Love Commandos with resources to provide 26 000 hours in shelter for couples on the run from arranged marriages. Due to an urgent need, Björn Borg now doubles the generated support donations and publishes six stories from lovers on the run on the site.

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