Marble long trunk

FIRST PERSON LOVER AVATARS ON RUNWAY IN BJÖRN BORG SHOW @FASHION WEEK STOCKHOLM

Last night, in impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” (not shooter!) computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.

Details
BjornBorg_Bea_Åkerlund

Björn Borg goes all in at Fashion Week with an extravagant game-inspired fashion show by Bea Åkerlund

On August 26th, Björn Borg returns to Fashion Week in Stockholm with a spectacular runway show that fuses sports fashion and gaming, whilst channeling Björn Borg’s resolute mission to take an active stand for love. Inspired by the pop-cultural clash between the two parallel worlds, the show will feature the Björn Borg SS15 collection of signature sportswear and underwear in a setting that serves as a teaser for the Björn Borg ‘First Person Lover’ (not shooter!) videogame that is releasing in Spring.

Details
BB_logo_2011_Redtext_RGB

REDUCED NUMBER OF SHARES AND VOTES IN BJÖRN BORG AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into two (2) shares. As a result of the share split, the number of shares in Björn Borg was temporarily increased by 25,148,384 shares…

Details